Marketing

28 March 2017
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The importance of web design

There are three main things to consider when looking to redesign your existing website or start from scratch – how it looks, how it functions and what exactly you want the site to achieve.Deciding if you like a designer’s work based on looks is probably the easiest part of the ... More about The importance of web design.

22 July 2015
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Marketing a law firm

By Frank NeillFor any business to succeed, it needs to attract customers, and law firms are no different.That is where marketing comes in. As the Oxford Dictionary says, marketing is "the action or business of promoting and selling products or services".Marketing, however, is not a concept that sits well with ... More about Marketing a law firm.

22 July 2015
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Attracting people to your business

Marketing has two sides for professional firms such as lawyers, Auckland lawyer Michael Smyth says."First of all, you need to attract people to your business by identifying a problem they may have and by identifying that you can provide a solution to that. Then, when people start coming through your ... More about Attracting people to your business.

11 June 2012
By Hannah Grant

Using social media

New Zealand is one of the most technologically connected nations on the planet, enabled largely by social media. Whether it’s blogging, tweeting, Facebooking, or LinkeIning, everybody’s embracing the social frontier. Statistics, compiled by social media agency Catalyst, speak volumes: 96% of New Zealanders who use the internet are active on ... More about Using social media.

22 May 2012
By NZLS

The use of blogs by law firms

American legal social media expert Adrian Dayton has provided data (on his blog, of course) which shows that 75% of the AmLaw 100 firms now have at least one blog. The AmLaw 100 is compiled annually by The American Lawyer magazine and ranks US law firms by number of attorneys, ... More about The use of blogs by law firms.

3 May 2012
By Rachael Breckon

Marketing your law firm

Undoubtedly if your legal service is substandard, no amount of money spent on an advertising or promotional campaign is going to pay off. Most clients assume they will receive top-notch advice when they approach a legal service provider so quality legal advice is not enough to keep your business growing ... More about Marketing your law firm.

3 May 2012
By Hannah Grant

Standing out in the legal crowd

Although legal marketing is nothing new, many firms, big and small, still grapple with how much resource to dedicate to marketing and which strategies to employ to position themselves as the crème de la crème of legal service providers. For those who want to develop their practices and gain competitive ... More about Standing out in the legal crowd.

3 May 2012
By Rachael Breckon

Marketing yourself as a barrister

After much discussion, debate, and analysis over the impact advertising legal services could have on the integrity of the profession, November 1984 saw the Law Society decide practitioners could enter the marketing realm. For most barristers, this meant annually forking out for an advertisement in the Yellow Pages and continuing ... More about Marketing yourself as a barrister.

9 November 2010
By NZLS

Conveyancing diversification

A slump in sales of residential dwellings is having less impact than it may have had several years ago as many law firms have successfully reduced their exposure to conveyancing. National residential conveyancing fees are down an estimated $12 million on the same time last year. Statistics from the Real ... More about Conveyancing diversification.

9 November 2010
By NZLS

Sale of legal practice problems

‘Babyboomer’ lawyers face practice disposal dilemma With the babyboomer “bulge” of lawyers heading through their 50s and 60s toward retirement many are finding that although they’ve spent 40 years or more building up a practice they now face the dilemma of finding someone to take it. There are indications that ... More about Sale of legal practice problems.